Let’s be honest.
We all love a “pretty” website — the kind with beautiful images, fancy fonts, and smooth animations. But here’s the catch: a good-looking website doesn’t always work.
And a website that doesn’t work won’t get you clients, customers, or sales. So then, what makes a good web design?
Function before Flash
Think about the last time you clicked off a site because it loaded too slow, was confusing to navigate, or looked like a 2012 Tumblr blog.
Design is more than just decoration — it’s usability. It’s speed. It’s clear messaging.
A well-designed site guides your visitor, not just impresses them.
“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs
Good design = Good business
Here’s what actually matters:
- Clarity: Can I tell what you do in 5 seconds?
- Navigation: Can I find what I need without guessing?
- Call to Action: Are you telling me what to do next?
You don’t need a £10,000 agency. You need a designer who gets what you’re trying to achieve and builds around that goal — not just around a mood board.
What I focus on
When I build websites, I make sure:
- They look clean and professional (yes, aesthetics still matter!)
- They load fast and work on mobile
- Visitors know exactly what the site is about
- There’s a clear path from “just browsing” to “let’s work together”
Final thought
Design that just looks good is art.
Design that works well is smart.
And when you get both? That’s when your website starts working for you — not just existing online.
Want a website that actually works for your business?
Check out my web design services on Fiverr — or get in touch and let’s chat.